CBS All Access is Ready to Become Paramount Plus in 2021
CBS All Access, the Viacom-owned streaming service is becoming Paramount Plus. This announcement was made on Tuesday, September 15, 2020. The rebranding will take place the next year, aiming to reflect the expanded content lineup as a result of the Viacom and CBS merger in 2019. Additionally, in 2021, Paramount+ will expand internationally to markets such as Latin America, Australia, and the Nordics.
As a part of the rebranding, Paramount Plus will receive 5 original series from other networks including CBS, MTV, BET, and Paramount. The titles include the Offer, The Godfather, Behind the Music, and The Game. In addition to these new series, ViacomCBS also plans to bring more than 30k additional episodes as well as movies from various content houses to this streaming service. This means this streaming service will be a powerhouse of extraordinary content.
What’s Coming on Paramount Plus?
News and live sports will be a part of this streaming service too. The original series on this streaming service will be varied. The Offer, a 10-episode minister will be about the making of the Godfather. Behind The Music from MTV will return in the form called The Top 40. It’s going to focus on the 40 biggest musical acts. The Real Criminal Minds, a true-crime series is also in works. The long-running Comedy by BET called The Game is also getting a revival.
Kamp Karol, a new SpongeBob Squarepants series is also a part of the mix. The most exciting show of all is the spy drama “Lioness.” It’s about a marine recruited by the CIA to bring down a terrorist organization by befriending the daughter of the major target.
In total, it’s going to be more than 30k episodes and movies. The company hasn’t revealed how the service will be priced for existing as well as new customers. The current price of CBS All Access is $5.99 per month with ads and $9.99 without ads.
“Paramount is a storied brand loved by consumers across the world. It’s known for its quality, world-class storytelling, and integrity.” “With Paramount Plus, we are excited to establish a global streaming brand that will draw on the depth of ViacomCBS’s portfolio to offer an extraordinary collection of content to its subscribers,” says CEO, Bob Bakish.
Why the Decision to Rebrand?
Paramount is a celebrated film studio. However, it does not hold the same weight among consumers as Disney Plus does. Also, Paramount doesn’t cater much to the younger audience. According to the ViacomCBS executives, the reason why they have changed the name of their streaming service is that the CBS label wouldn’t attract young subscribers. It’s no surprise this is true.
ViacomCBS’s all other brands have consumer-friendly names such as MTV, Showtime, BET, and Nickelodeon. BET and Showtime have streaming services whereas other brands don’t. The company doesn’t want to risk alienating the potential subscribers who think MTV and Nick have content that’s not worth paying for. Among all options, Paramount is the most recognizable and accessible name. Also, Paramount Plus is the name of the streaming services available in some parts of Europe already.
If the name Paramount drives people to subscribe to this service, it’s will probably be because Paramount Network is synonymous with the big franchises. So when a subscriber sees the name Paramount Plus, they will quickly associate it with hit movies like Transformers, Sonic the Hedgehog, and Mission Impossible.
Paramount + is not starting from scratch like the launch of the Peacock streaming service by NBCUniversal. This situation is more comparable to HBO Max. That streaming service was bolstered with new content for expanding the audience base.
Long story short, this new name has more recognition in the UK and other regions of Europe where the CBS network is non-existence. It’s hoped that this streaming service, after rebranding, is just as great as Apple TV Plus, Netflix, and other competitors. Paramount Plus will continue to offer existing content from CBS All Access such as The Twilight Zone, Star Trek series, and many others. It will also amalgamate content from channels owned by its parent company. Also, movies from Paramount Pictures will part of the deal as well. In other words, customers are going to get juicy content from major networks.
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