UI Design Tips That Will Improve Your Website
Well-developed websites always attract visitors. One of the main goals of UI designers is to arouse interest and to make website pages as comfortable and exciting as possible. The lack of attention to design results in reduced traffic and conversion. That is why the promotion plan of any project must include the regular improvement of the website’s interface. In order to avoid a complete redesign of the user’s interface, you can use some UI tips.
UI or UX? Let’s get this straight
UX design is devoted to the creation of useful, simple, and easy-to-use products. The goal of the UX designer is to make sure that the user easily and quickly gets what they came for from the site. A UX designer must have good analytical skills. A User Interface is a way for a user to interact with a product, service, or service. UI designers focus on what the interface looks like: menus, search, filtering on the site, and other elements. The goal of the UI designer is to create an aesthetic design of the product interface.
12 Tips For Refactoring UI
1. Use more contrast
The background and font colours should be sufficiently contrasting so as not to cause tension in the eyes. The most legible combination is considered to be black text and white background. The Apple website confirms this statement. Stay away from the light grey, yellow, and green colours for the font. Keep in mind: if you squint to read the text, it is a problem.
2 . Do not be afraid of shades
Sometimes the text written in red is quite difficult to read. Try to use not the red colour itself (RGB 255,0,0), but its shade (RGB 255,49,0). Your text will sparkle with new colours!
3. Align everything
If you need to improve the UI design in a short time, we recommend starting with alignment. This method is underestimated, but it really works. People do pay attention to the fact that the text and the picture do not match on the right side by 2 cm. Before applying other UI tips, try this one first.
4. Put more air in the text
People should be able to read the text without squinting. If you increase the font size and line spacing, the text on the site will be much easier to read.
5. Remember the gradient
A good old solution to improve the website’s design is to use gradient colour. The background of the page, made in a gradient, creates an impression of freshness and uniqueness.
6. Think over the details
The visitors pay great attention to details. Take care of substrates, gradients, soft shadows, almost transparent highlights of objects. Do not forget to use some decorative elements. The combination of these elements will make the design more lively, expressive and harmonious. Carefully select fonts and text colour, think over the appearance of links. The texture and pattern may not be superfluous. However, be careful not to overdo the details and cross the fine line of moderation.
7. Do not forget about UX
First of all, you have to create convenient navigation and place all important elements of the site on the working field. After completing this task you will be able to proceed to design. Do not forget to place the accents correctly. Thus, you need to highlight the logo. To do so, you can avoid increasing the fonts by leaving more free space around it. Then you need to highlight the navigation menus, management tools, and contact information. Thus, your site will be both convenient and aesthetic.
8. Use studio minimalistic photos
Try to replace the bright and multi-element photos on your site with high-quality images that show just one element. It will reflect the idea and concept of the company. Moreover, that kind of images help focus the visitor’s attention and will not allow him to be distracted.
9. Try semi-transparent buttons
Web design in 2021 goes to minimalism. The designers tend to use white backgrounds. Besides, there is a tendency to use fairly common colour combinations: black and white, white and grey. A striking example is the web page on how to choose college essay topic. The UI designer chose to use a white background in contrast to the black text. To diversify the image, you can use semi-transparent buttons. Such buttons perfectly perform their navigation function. At the same time, they look very original and do not overload the site.
10. Use numbers, not words
In the process of scrolling text on a web page, visitors look for numbers or any other signs other than letters. We subconsciously associate numbers with facts, statistics, size, and distance. Thus, we are looking for data that is potentially useful to us. The numbers indicated in the text hold the reader’s attention. At the same time, words representing numbers can be omitted. Moreover, numbers are more compact than words, so they make the content more concise and save time when reading the page content.
11. Organize the information in the lists
Another good trick at a design to make the text more readable is to use lists. They help to clearly structure the data. Furthermore, they are catchy! The visitor will definitely stop and read the structured information.
12. Rearrange the block order
The classic way of placing blocks is already considered obsolete. Although it is still effective, it can be significantly improved. Try to structure the information using the polyline grid method by randomly placing blocks all over the page. This solution creates a new round from the point of view of aesthetics. It heats up the user’s interest. Moreover, it allows you not to go beyond the corporate identity.
Day after day, people absorb a massive flow of information, both offline and online. They use the Internet for working, learning, training, trading bots, entertaining and so on. Websites became an integral part of our everyday life. According to statistics, an average man spends almost 7 hours a day surfing the Internet. And for a year it is 100 days! That is why website design plays a great role in the process of its promotion.
The user’s first contact with the site is based on the visual perception of the page. If the appearance of the site is pleasant and interesting, then the user will stay here and want to learn more about the content of the web resource. A high-quality website’s design is an indicator of the company’s image, an expression of its attitude to potential customers. If the interface is well-developed, it means that visitors’ attention and evaluation are important for the company.
Times are changing, and it is necessary to adapt to new trends in design. However, there is no need to develop a website from the very beginning. Use UI tips discussed in this article to improve its interface in a short period of time. Read more UI literature and gain experience in web design.
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