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In the modern world, TV constitutes one of the few mediums through which individuals are allowed to escape from the cares of their everyday existences, and dwell freely in a place that has been fueled by a director’s imagination. Without having consistent access to the many news, entertainment, sports and educational offerings made available Cable TV, people would remain in an ardent state of disconnection from the world around them (and be oblivious to the currents that shape their reality). Optimum service packages, true to their name, aim to expand the reach of this entertainment outlet to as many people living in the contiguous United States, with one customized service solution at a time.